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| Main > Getting a job for MBA > Job listings and resources for MBA > MBA Jobs by functional area > MBA Careers in Marketing |
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LINKS
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suggest a link
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Advertising World
The Ultimate Marketing Communications Directory
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Marketing encyclopedia
From INSEAD
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Guerrilla Marketing Online
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money
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Marketing links
From Haas, U of California Berkeley
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JustSell.com
Sales and marketing portal
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The Internet Marketing Virtual Library
Knowledge source for market research, marketing plans, internet marketing, marketing careers & much more!
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Cali Drug Cartel Marketing Analysis
Although their operations are highly illegal, opposed by both Colombian and US law enforcement agencies, and despite their top personnel being imprisoned or on the run, the cartel continues to run a very effective operation
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Center for Marketing & Technology
Research in the marketing of high-technology products and the impact of information technology on the practice of marketing management
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Academic marketing journals
From Tilburg University
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Links to marketing deparments
Links to marketing deparments
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Links to marketing deparments in The Netherlands
Links to marketing deparments in The Netherlands
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BusinessStudySolutions.com
Online study materials for MBA Marketing students. Free Sample available to download.
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NEWS AND ARTICLES
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The Hard Truth About "Soft" Courses (Businessweek.com
, 03/22/2005)
Branding and marketing are vital to establishing a skin-care line, a B-schooler discovers
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M.B.A. Contest Tackles Real Marketing Problems (CollegeJournal.com, 02/22/2005)
Eight high-powered M.B.A. teams from across the country have 36 hours to create a well-researched and innovative marketing plan for a Fortune 500 company. Find out what strategy impressed the judges.
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Business School Lessons May Not Always Apply (MarketingProfs, 10/14/2003)
To maximize profit, managers have pursued the Holy Grail of becoming number one or two in their industries. Recently, however, new measures of service industries like software and banking suggest that customer loyalty is a more important determinant
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Grad Students Match Wits In Marketing Competition (WSJ College
, 04/24/2000)
Wake Forest University's Babcock Graduate School of Management hosts its 10th marketing-case competition
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BOOKS
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 Advertising Management
by Rajeev Batra, John G. Myers, D
|  Category Management
by Nielsen Marketing Research
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 Marketing Management: Millennium Edition
by Philip Kotler
|  Sales Management: Concepts and Cases
by Douglas J. Dalrymple, William
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 State of the Art Marketing Research
by George Edward Breen, Alan Dutk
|  Strategic Marketing Problems: Cases and Comments
by Roger A. Kerin, Robert A. Pete
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 The end of marketing as we know it
by Sergio Zyman
|  The Fast Forward MBA in Marketing
by Dallas Murphy, Alexander Hiam,
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 The Portable MBA in Marketing
by Alexander Hiam, Charles D. Sch
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